Zuckerberg imagines Peloton-like fitness subscriptions for virtual reality

Facebook CEO Mark Zuckerberg sees potential for Peloton-like fitness subscriptions in the future of virtual reality.

Zuckerberg spoke about the virtual and augmented reality efforts at the French VivaTech technology conference on Thursday with Publicis Groupe president Maurice Levy. He said that games are the main use case for virtual reality today, but that there is growing potential in areas such as social experiences or fitness.

“Think of it like Peloton, where you have a subscription, but instead the device is VR and you put your headphones on, and you’re in this amazing environment and you’re doing a boxing class with an instructor or a dance class. ,” he said. “It’s rapidly expanding beyond games to a bunch of other use cases, and we think it will eventually be a big part of the next great computing platform after phones and after PCs.”

Zuckerberg said he doesn’t think phones or computers will go away, but that virtual reality will one day rival that scale of importance.

Meetings could also look different in the world of virtual reality, where people can have virtual offices where they can host staff meetings, for example.

“Compared to video conferencing, I think that even with the current state of virtual reality, there are many reasons why it feels better to have virtual reality meetings,” Zuckerberg said. He added that the new software will make meetings happen in virtual reality “pretty good” in the short term.

This week, the company announced that it will begin testing ads that will appear inside its Oculus virtual reality headsets. Facebook’s Oculus Quest became popular during the coronavirus pandemic as people searched for more entertainment options at home.

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