Location data broker X-Mode Social Inc., which launched on Apple and Google platforms last year due to its national security work with the US government, is being acquired, the company told EDL.
X-Mode will become part of the Atlanta-based IP intelligence company Digital Envoy Inc., both companies will announce this week. As part of the merger, X-Mode will be rebranded Outlogic and CEO Joshua Anton will join Digital Envoy as Chief Strategy Officer. The purchase price and other terms of the acquisition are not disclosed. X-Mode was based in the Washington suburbs, but abandoned its office space during the pandemic and became completely remote.
The X-Mode acquisition “allows us to further enhance our offerings related to cybersecurity, artificial intelligence, fraud and rights management,” said Jerrod Stoller, CEO of Digital Envoy. “It also allows us to innovate in the space by looking for new solutions that take advantage of both sets of data. And it also brings in new customers and new markets. “
Digital Envoy specializes in collecting and providing its customers with data about Internet users based on the IP address assigned to them by their Internet service provider or mobile operator. Such data, which may include approximate geolocation, is useful in detecting fraud, cybersecurity, advertising, and other business applications.
X-Mode had its genesis on the University of Virginia campus in 2013, when, as a student, Anton created an app to prevent users from dialing drunk. Mr. Anton realized that the location data that app was collecting was a valuable commodity and turned to become a location data company, partnering with other app publishers to collect the precise location of smartphones and provide it. to commercial clients in advertising, real estate and other industries.