The next big player in the streaming wars now has a name: Warner Bros. Discovery.
David Zaslav, the Discovery CEO who will lead the new combined company if authorized by regulators, announced the name to WarnerMedia employees on Tuesday, according to a press release.
“We love the name of the new company because it represents the combination of Warner Bros. ‘legendary legacy of one hundred years of creative and authentic storytelling and taking bold risks to bring the most incredible stories to life, with the global Discovery brand that always stands out. has stood out for integrity, innovation and inspiration, “Zaslav told studio employees in Burbank: California, according to the statement.
The company’s motto will be “the stuff that dreams are made of,” in a nod to the 1941 Warner Bros film, “The Maltese Falcon.”
The new media company would be the result of a proposed $ 43 billion merger between Discovery and WarnerMedia, which AT&T said would separate just three years after buying Time Warner (as it was called at the time) after a protracted battle with it. Justice Department. .
This story is unfolding. Check back for updates.
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