TAG Heuer launches exclusive Super Mario smartwatch

TAG Heuer and Super Mario team up for a new collection designed for fans of watchmaking and video games

There is no doubt that one of the most popular characters in video games is Mario. That is why TAG Heuer decided to launch a exclusive smartwatch of this popular protagonist.

The Swiss company presented its limited watch that emerged as part of the collaboration with Nintendo, so those interested will have to rush to get theirs.


The TAG Heuer Connected x Super Mario Limited Edition stands out for its “premium design and has a physical activity rewards system, with animations of the main character of the Mushroom Kingdom.”

“For this collaboration with Nintendo, we instantly thought of Super Mario. And not only because of the attractiveness that surrounds it in all countries and generations. Mario is the super-active character par excellence, with perseverance and tenacity that help him get out of any trouble. And what better way to bring this figure to life than the TAG Heuer Connected watch? ”Said Frédéric Arnault, CEO of TAG Heuer.

Receive rewards as you walk

The sphere of tag heuer watch it will become “more alive and lively the more active the user is.” In this way the animations of the clock will change depending on the number of steps that people take.

super-mario-watch TAG Heuer

“At 3, the Super Mushroom that makes Mario grow; if it’s 6 o’clock, the pipeline that allows you to travel fast; at 9 o’clock, the super star that makes him invincible lights up! And, by reaching 100% of the daily step goal! »

The user unlocks rewards in each phase of the objective of the day -25%, 50%, 75% and 100% -, being able to see a different animation in the sphere each time.

“The operating system interface has four clock faces with different designs. These range from the red and blue colors to the retro elements of the 1985 version of Super Mario Bros. with Mario, all in pixels »

The tag heuer watch It will come with a stainless steel case with red accents. It also sports a letter “M” engraved on both the buckle and the crown.

Users will be able to exchange the straps and will be able to choose between one in black leather on red rubber and a more sporty one in perforated red rubber.

It has the system with WearOS from Google, heart rate monitor, compass, accelerometer and GPS.

The tag heuer watch Water resistant up to 5ATM and the company promises that its 430 mAh battery can last a full day.

Only 2,000 units will be manufactured and they are already available in boutiques of TAG Heuer. Priced at $ 2,150.

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