Snapchat launches contest for a skull filter for the Day of the Dead


For the celebration of the Day of the Dead, Snapchat created a contest to create a skull filter, the winner will receive a prize of 100,000 pesos

Snapchat became popular thanks to the use of filters, each celebration the application usually launches new tools that allow its users to create fun content.

For the celebration of Day of the Dead, the platform launched for the second time its contest in Mexico to create a skull filter.

People will need a computer where they can create an Augmented Reality Lens in Lens Studio.


Snapchat He pointed out that he hopes that with the Snap Skull Lensathon creativity and innovation are encouraged through the development of Augmented Reality Lenses using Lens Studio.

“As part of the Lensathon activities program, three virtual Lens Studio Workshops will be held on September 8 and 25”

In these workshops, people will be able to learn all the basic concepts to create their own Lenses and be able to compete for the Day of the Dead.

People who wish to participate in the contest must register on the Calaverita Lensathon page. They will have the deadline to submit their projects on October 11.

Thanks to Augmented Reality in the Snap Skull Lensathon elements such as Catrinas, Offerings and Calaveritas will be created to celebrate the Day of the Dead.

How to participate in the Snap Calaverita Lensathon?

Participants in the contest Day of the Dead They will be evaluated based on the design, creativity, technological complexity and application of the subject. In addition to the fund of more than $ 290,000 pesos in prizes.

Snapchat He stressed that he will deliver a new gift card of $ 1,000 pesos daily to the participant whose Lens has been shared the most each day.

The award will be distributed as follows:

  • First place: $ 100,000 mxn
  • Second place: $ 50,000 mxn
  • Third place: $ 10,000 mxn

The jury is made up of “Lens Studio, Kaitlyn Benitez – Strine, Senior Community Specialist for Lens Studio at Snap Inc; visual artist Ricardo Ángeles from Estudio Jacobo y María Ángeles; Graciela Rojas, President and Founder of Movimiento STEM; Jacinto Quesneel, National Director of the Digital Art Degree at Tec de Monterrey; and Doreen A. Rios, Chief Curator of the Center for Digital Culture ”.

Besides of Day of the Dead, people will be able to participate in the Halloween theme.

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