The company plans to implement the changes in the “next few weeks,” he said.
There is growing bipartisan support in Washington to pressure tech companies to do more to protect children. In recent months, two laws, one in the House and one in the Senate, seek to update the Children’s Online Privacy Protection Act. The 1998 law, known as COPPA, restricts the tracking and targeting of children under the age of 13, and the bills would extend those protections to teens.
Google has repeatedly faced scrutiny over its handling of data related to children. In 2019, it agreed to pay a $ 170 million fine for violating COPPA by collecting data from children without parental consent.
Both Facebook and Google said they were limiting marketers’ ability to target teens with advertising, but in slightly different ways. Facebook said that advertisers could target people under the age of 18 based on their age, gender and location, and not based on their interests or their activity on other apps and websites.
Google said it will block personalized ads based on age, gender or interests for people under the age of 18. It will still allow ads based on context, such as a person’s search requests.