France fines Google $ 268 million for unfair treatment of online ads

PARIS (AP) – France’s anti-competitive watchdog decided Monday to fine Google 220 million euros ($ 268 million) for abusing its “dominant position” in the online advertising business, an unprecedented move. said the body.

The practices used by Google “are particularly serious because they penalize Google’s competitors” in certain markets and publishers of sites and mobile applications, according to the statement from the Competition Authority.

“The authority recalls that a company in a dominant position is subject to a particular responsibility, that of not undermining,” the statement said.

Mountain View, California-based Google did not dispute the facts and chose to settle, proposing changes, according to the statement.

The head of the authority, Isabelle de Silva, said the decision is unprecedented.

“(It is) the first decision in the world to analyze the complex algorithmic auction processes through which online display advertising works,” he said.

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