Facebook to start testing ads inside Oculus virtual reality headsets

Mark Zuckerberg delivers a keynote address at Facebook’s Oculus Connect 5 event in San Jose, California on September 26, 2018.

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Facebook announced Wednesday that it will begin testing the ads that will appear inside the company’s Oculus virtual reality headsets.

In May, the company said it would begin running ads within the Oculus mobile app, but Wednesday’s announcement marks the first time the social media company says it will display ads inside its virtual reality headsets.

Ads for Oculus headsets will appear for the first time in Resolution Games’ Blaston shooter. The ads will also start showing up in two other Oculus apps over the next several weeks, Facebook said.

The Oculus headset ads could be a major step up for Facebook, which gets more than 97% of its total revenue from ads. Currently, those ads are mainly shown to users within the company’s Facebook and Instagram social networks.

Facebook also said that these ads could provide new ways for software developers to generate revenue.

Ads will follow Facebook’s advertising principles and provide users with the same controls that they have on Facebook. This includes the ability to hide specific ads or hide them from specific advertisers. Users can also select “Why am I seeing this ad?” to access more information about the ads that are displayed.

Facebook added that the ads will not be based on any data stored locally on users’ headphones, such as images from their device’s sensors or images of their hands from the hand-tracking feature.

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