Broadcasting represents only 26% of the time spent in front of television

Detail of a man’s hand scrolling through Netflix on an Apple iPad Pro, taken on March 6, 2020.

Phil Barker | Future publications | fake images

Most Americans still spend their screen time watching cable and network television, but broadcasting is gaining traction, according to new data from research firm Nielsen.

Nielsen, known for measuring television usage in the United States, said Thursday that 64% of time spent on TVs was on network and cable TV, while 26% of time was spent on streaming services. like Netflix and Hulu. Another 8%, categorized as “Other,” includes video on demand, streaming from cable boxes, and other TV uses, such as games and DVD viewing.

Still, the streaming share is increasing rapidly. About 20% of the time was spent broadcasting last year, according to The New York Times. That could reach 33% by the end of the year, the report adds.

Nielsen did not immediately respond to a request for comment.

Streaming companies have been gaining ground as consumers move away from traditional pay TV, with many seeking entertainment alternatives during the pandemic. Nearly 7 million American households likely abandoned their traditional pay TV service in 2020, a record. Meanwhile, the average American already pays for four video streaming services, according to an April Deloitte survey.

Netflix and Google-owned YouTube have both managed to stand out as the winners of the streaming wars so far, according to the data, and both have 6% of the total streaming time. Disney’s Hulu followed, with 3% of the time, while Amazon Prime Video captured 2% and Disney + recorded 1%.

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