An Amazon fulfillment center in Frankenthal, Germany.
Thorsten Wagner | Bloomberg | fake images
Amazon is bringing its Prime Day mega-sale back to normal summer hours after the company postponed the annual event last year due to the coronavirus pandemic.
The company announced Wednesday that this year’s Prime Day will take place on June 21-22. Members of Amazon’s Prime subscription program will have access to “more than 2 million offers” in all categories, Prime Vice President Jamil Ghani said during a press event Tuesday.
Prime Day, which started in 2015, is generally celebrated in July. The discount celebration is partially designed to attract new Prime subscribers, promote Amazon products and services, and provide a sales boost during a typically slower shopping period.
Last year, the company was forced to delay Prime Day until mid-October due to uncertainty related to the pandemic and tensions in its logistics and compliance capacity. Amazon postpones this year’s Prime Day in India and Canada due to the worsening spread of Covid-19 in those countries.
Amazon previously confirmed that Prime Day would take place in June, but did not share a start date. Bloomberg reported last month that Amazon would select June 21 and June 22 as dates for this year’s Prime Day, citing notifications sent to employees.
Chief Financial Officer Brian Olsavsky said during Amazon’s most recent earnings conference call that the company would celebrate Prime Day a month before this year because July is usually a busy holiday period. Analysts told CNBC that a June Prime Day could help smooth year-over-year comparisons to your business during last spring’s shutdowns.
Amazon has forecast second-quarter revenue to be between $ 110 billion and $ 116 billion, which surpassed Wall Street’s projected $ 108.6 billion and is up from Prime Day.